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Integrated marketing communication IMC makes this marketing activity more efficient and effective because it relies on multiple communication methods and customer touch points to deliver a consistent message in more ways and in more compelling ways. Relevant emotional and creative radio ads help consumer to process brand-related information in a creative cost effective.
Samsung Electronics Unleashing The Value Chain Outbound Marketing Conversion Marketing Business Systems Integrated marketing communication IMC makes this marketing activity more efficient and effective because it relies on multiple communication methods and customer touch points to deliver a consistent message in more ways and in more compelling ways.
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Naturally the effectiveness of advertising varies by the creativity and relevancy of ads and radio is no exception.
Reducing the potential for noise. An in-store sales promotion of an add-on for example such as a week of product training with the purchase of a product or a contest for the most creative product use can be publicized through PR and supported in advertising. He knows having knowledgeable salespeople in his store can simplify buyers purchase decisions. Creating awareness and generating interest in a product.
Pdf Integrated Marketing Munication Then And Today A Challenge Or An Opportunity An in-store sales promotion of an add-on for example such as a week of product training with the purchase of a product or a contest for the most creative product use can be publicized through PR and supported in advertising.
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